Fun, engaging announcement video for 4-5 Gray's Inn Square barrister's chambers
A screenshot from the video on our YouTube account - much fun was had!
Short, informal and engaging video for a London barrister’s chambers
Introduction
At Wildings Studio in South Devon we produce marketing and PR videos for London barrister’s chambers, helping them be less formal and more engaging.
This little promotion announcement video for 4-5 Gray’s Inn Square followed on from our showcase video at its 'Homelessness, Housing & Allocations' conference in October 2019 in Holborn, London.
4-5 Gray’s Inn Square, a leading barrister’s chambers in London, commissioned us again to produce a short, fun and engaging video to announce the internal promotion of a member of staff to the position of senior clerk.
It was again optimised for social media, particularly LinkedIn, to raise the profile of the chambers in a way that marked it apart from other chambers and produced engagement in its target audience.
Explore brand video
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Brand video by Wildings
Wildings Studio is a brand video studio based in Torquay, South Devon, offering brand video to creatively-inclined businesses across the UK - find out more about our brand video services for businesses.
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Production notes
From Rachael
It was a massive bonus having professional photos on hand from the talented Jon Bradley Photography who had previously spent time with the team
Based on his work, I chose to go with a blend of photo and video elements, but with a strong nod to the traditional ‘contact sheet’
This gave it a touch of the traditional while allowing me to bring some more fun and contemporary elements
Using the clipped stop motion segments allowed me to give it a nice bouncy pace, ensuring it was short and sharp for sharing on social media
Another brilliant premium soundtrack from Soundstripe gave it the final flourish
I also incorporated some footage from a previous event at 4-5 Gray’s Inn Square that complemented the celebration feel - did you spot the champagne bottle opening?
A visual by Rach for 4-5’s marketing in the form of a photographer’s ‘contact sheet’
From Simon
4-5 Gray’s Inn Square wanted to increase its presence and engagement on social media, so we also tracked the metrics of the post on LinkedIn
The results were impressive and demonstrate the power of quality content when deployed well, producing engagement and results for the business
There were a couple of posts that went out, and these stats are from one
Rach also put together an announcement graphic in the form of a ‘contact sheet’, which complemented the chamber’s marketing alongside its video
How it performed
We have yet to compile the official results from the main post by 4-5 on LinkedIn, but have written up some initial results based on Simon’s post on his personal LinkedIn profile:
After just under a week, the video post was viewed 1,440 times (number of times it was watched for at least three seconds)
It generated 14 reactions and three comments
Of the views, it attracted people from the following businesses: No5 Barristers' Chambers, 4-5 Gray's Inn Square (unsurprisingly), Doughty Street Chambers, 3 Verulam Buildings and Pret A Manger
384 people with the title Lawyer viewed it, plus Legal Administrative Professionals, Partners, Consultants and Salesperson
543 people who viewed it were from London, plus smaller numbers from other key cities, including Derby (yay!), Birmingham, Manchester and Nottingham
Most importantly, the video and subsequent engagements on LinkedIn generated two warm business leads that have already been followed up by phone and proposals requested
The bottom line
As you can tell from the performance, short, fun videos on social media can work for you
They capture people’s attention, put you in the spotlight and can generate business
If you have a coherent strategy and plan for social media, you can generate business leads and win sales with this content
What they said
Vicky Thompson (formerly CEO at 4-5 Gray’s Inn Square, now Gilbert Stephens Solicitors) was very happy with the video and simply said.
“LOVE IT LARGE! Thank you so much.”
That’s a wrap for another post in our Explore brand video category, but look out for ongoing tips, tricks and helpful events in our weekly newsletter. Also, we’d love to hear from any of your thoughts or reflections in the comments below, or else head over to Instagram to join the conversation and share your opinion.
