How to Market your garden brand at RHS Chelsea Flower Show
Every Spring the things kick off for garden brands like garden & landscape designers with a surge of activity. One big reason is the Spring shows in May: RHS Chelsea, RHS Malvern and BBC Gardeners’ World Spring Fair plus the big ramp up with the change of seasons.
If you’re a garden designer or garden brand, the RHS Chelsea Flower Show and the early Spring rush can generate a huge amount of publicity for your small business. The question is, are you in a position to maximise this annual window of opportunity to win clients, promote your business and get publicity?
The good news is that you can, and your website is one of the best ways to do so.
We’ve put together a series of resources so that you can get your website ready for Spring and RHS Chelsea:
If you’re going into the gardening season - garden designers, landscape gardeners, landscape architects and brands in the horticultural industry
If you’re a homes or interiors brand - capitalise off any industry-specific events or your annual marketing campaign
Even if you’re not a home, garden or interior brand, this series is still applicable for your business, as the principles can be applied to any key marketing campaign or big industry-specific event relevant to you.
Contents
Here are the key topics we cover to help you get your garden business website ready for RHS Chelsea, Spring or your business’ peak season, maximising the impact of your website marketing:
1. How to improve your garden design website for RHS Chelsea
Easter is the traditional cue to get our gardens sorted and is closely followed by the RHS Chelsea Flower Show, with thousands of attendees and millions of TV viewers. Garden designers then get deluged with enquiries and website traffic, especially those involved with a show garden. With all these people looking at your garden design website, there will be those who want to engage your garden design services or buy horticultural products. If your website is out-of-date, broken or sub-standard, that’s a huge wasted opportunity. Here is our website 101 with our top tips to get your garden design website tip top, going into the busy Spring gardening season or if you are at the Chelsea or another RHS Flower Show.
2. Maximising your garden design website visitors in & around RHS Chelsea
If you’re a garden or landscape designer and have done our website 101 above (or are in a good place already), what happens if you get a massive spike of web traffic? Perhaps the BBC features your RHS Chelsea show garden - is your website ready to take advantage of the surge in interest? What if you were able to turn those visitors into potential garden design clients? Giving your website visitors a pathway to follow is a strategic step. Even if you don’t yet have a content marketing plan, you will at least not have squandered all that interest. Here are our top tips to capitalise on visitors to your garden design website this Spring or off the back of an RHS flower show.
3. How to boost your garden website SEO for RHS Chelsea
Using your garden design website blog to create quality content is a great way to engage your website visitors further, as well as increase your visibility online in and around big industry events. Here are our top tips for garden brands to be more visible and increase your website engagement with visitors ahead of an RHS flower show or your big event (and beyond).
4. Media kits: the way to convert garden design website enquiries from RHS Chelsea
Imagine if you didn’t need to answer the same questions from your garden design website enquiries, justify your prices and could spend less time on calls. Let us introduce to the media kit (also known as a services guide or enquiry brochure). A media kit brings a host of benefits, plus it can stoke burning desire in clients to work with you. Absolutely one to consider if your garden design website is swimming in enquiries after RHS Chelsea or each Spring, and you’re trying to weed out those who are not a good fit for you. Here are our top tips to win your ideal clients and stay sane through through seasonal surges, campaigns & events or RHS flower shows.
5. How to use Instagram to market your business at RHS Chelsea
Special guest Instagram expert Kirsty Raper from Rebuildagram shares her top tips for taking your Instagram profile to the next level, including the latest tips on making the most of Instagram Reels (short from video for social media). Plus we run through corresponding website tips so that its not a letdown when people find you from Instagram.
6. Checklist for your pre-RHS Chelsea marketing countdown
Get peace of mind that you’ve taken care of your marketing - check off all those last-minute jobs with our handy, downloadable checklist for your website and newsletter, including up to date Instagram Reels tips. Go into the RHS Chelsea Flower show with a smile on your face, ready for success!
7. RHS Chelsea tips for your garden from a garden designer
We wrap up our RHS Chelsea marketing series with an inside perspective from Georgia Lindsay, a professional garden designer: how to make the most of the RHS Chelsea Flower Show, applying it your garden or commissioning a garden designer. Discover how to make the most of all the ideas, inspirations and trends from this year’s RHS Chelsea show!
Website design by Wildings
Find out more about our website design services for businesses and how you can work with us - we are Wildings Studio (headed up by Rachael & Simon Cox), a South Devon brand studio in Torquay, working with creative businesses across the UK and beyond.
