Blog post ideas for garden & interiors websites' content
An engaging and regularly updated blog on your website can increase your chances of ranking higher in search by over 400% plus account for almost two thirds of your web traffic. However, the reality is that many businesses fail to nurture their blog, or even set it up! As a branding and website design studio, which has worked with lots of garden and interiors brands, we’ve seen this time and again.
This series of monthly blog post ideas for garden & interiors websites is a chance to get your blog back on track and driving traffic to your site again. You can even repurpose the blog ideas for posts on Instagram, Pinterest or your newsletter.
These inspirations for your blogs or posts in your content marketing are adapted from Pinterest’s hot trends for the upcoming month. We use these as a springboard for your blog post ideas focussing on what’s HOT each month in the gardens and interiors world. They’re likely to be high-ranking topics that people are searching for on the social media platform and online.
When we’re writing content for blog posts we like to picture an ideal customer or someone we’d LOVE to work with. We think about what might inspire, interest or inform them and imagine we’re speaking just to them. We find this helps focus the content and we can tailor what we write to delight them. What do they need to see and hear to take notice of you?
If you’re not blogging on your website (you should be as it’s a great way to support your SEO strategy), you can use these ideas for your social media on Pinterest or Instagram
Why bother writing blog posts for your website?
Using your blog to publish content is what’s known as content marketing and it serves two vital purposes.
1. Blogs back up the claims you make in your services
Firstly, it’s a great way to demonstrate thought leadership to potential clients who visit your website. You’re helping to educate them about what goes into a product or a service, potential pitfalls to avoid and the benefits they could unlock. You’re also showing them that your interiors or garden brand is an expert and exactly the type of business that could help.
2. Blogs help improve your website’s search rankings
Secondly, it helps improve your Search Engine Optimisation (SEO), leading to better results in Google searches. Google exists to put information at people’s fingertips. If you can answer the questions people ask in Google searches, Google is more likely to promote your website in rankings. This leads to more traffic to your website and a higher chance of enquiries or sales.
Don’t worry, blogging and content marketing is not about giving away advice for free. Instead you’re showing that you’re a friendly expert who can solve the exact problem your reader has. If someone has the wherewithal and know how, they’ll do it themselves, or else not be able to afford you. However, there will be a key group of people who resonate with you or don’t have the time or inclination to do it - these are the people who will convert into potential clients.
Contents
Here are the blog content months we’ve covered so far to help you write blog posts for your garden or interiors brand website:
Mid-Autumn blog post ideas for October 2024
October is a wonderful month for garden and home brands to engage and inspire through blogging: autumnal aesthetics, rich textures and moody hues. Blog topics like Autumn gardening tips, seasonal décor and cosy home ideas are a great way to drive traffic from Google searches and boost engagement. Find out more about timely trends like wreath-making, tasteful Halloween decoration and Autumn weddings to drawing interest from those seeking warmth and creativity. Working from these October trends can enhance SEO visibility and clickthroughs.
Late summer blog post ideas for August 2024
August is the fabled late summer month with its long, hot days, sultry atmosphere and golden light. If you’re a home or garden brand, there’s lots you can get your teeth into. Trending topics to blog about this August include: creating personal space with a secluded retreat for relaxation & reflection; making a study haven for focus and inspiration in your home or garden; making the most of those important, but often neglected, transitional spaces (entrances and hallways); and how to get ‘geek chic’ right: integrating tech elegantly into your home or garden.
Summer blog post ideas for July 2024
July kicks off with Wimbledon and Henley Royal Regatta (to name a few) and the holiday sunshine season ramps up another notch. July is an awesome month if you’re a garden and interior brand - capturing the frenzy of Google search traffic by blogging about high demand subject on your website. In July’s blog post ideas, we delve into some absolute corkers like the classic English summer; bohemian vibes; bringing adventure to your own home or garden; and iconic designs for your home or garden.
Summer blog post ideas for June 2024
By June, summer mode is firmly on for people as they think about how to live in and enjoy their garden or home. This is a great chance for gardens and interiors brands to take advantage of that early summer interest through helpful blog posts on their websites to do with creating summer sanctuaries; planning garden parties; providing lounging spaces inside and outside; plus holiday tips: travel finds & garden care!
Spring blog post ideas for May 2024
May is a wonderful time of the year, bursting with inspiring blog content ideas to keep your interiors or garden design website blog up-to-date. With the Spring season in full flow now, we’ve selected a handful of topic ideas for your blog that will resonate with your audience as thoughts turn to using outdoor spaces and entertaining in the longer evenings.
Website design by Wildings
Find out more about our website design for garden designers and interior designers and how you can work with us - we are Wildings Studio (headed up by Rachael & Simon Cox), a South Devon branding and website design studio in Torquay, working businesses in the gardens & interiors space across the UK.