October blog ideas: Autumn aesthetic, wreaths & Halloween
October is a month of transformation: gone is the vibrancy and harsh light of summer and Autumn colours in the garden and outdoors hit a particularly rich vein. For garden and home brands, it's time to take advantage of what can only be described as ‘cosy inspiration’(!): crisp mornings, golden leaves and fleeting signs of frost. Your potential website visitors are looking to get their homes and gardens ready for the colder months, seeking warmth and comfort indoors while enjoying the last bursts of colour in the outdoors before winter. October brings opportunities for blog posts on Autumn gardening tips, seasonal décor ideas and ways to get snug and enjoy Strictly Come Dancing, firing up the woodburner and other perennial favourites. October is the perfect month to blend nature's vibrancy with homely, comforting themes.
If you’re new to this series, every month we take inspiration from Pinterest’s hot trends for the upcoming month. The trends for October are: Make or break, Spirit week, Spice, Save the date, Snackable and Sugar rush. We use these as a springboard for blog post ideas for businesses like garden designers and interior designers (plus there’s one for wedding florists this time!). Why? These ideas are seasonal and viral moments that are likely to drive Google searches, so you can use them as inspiration for your content and harness search traffic for your website.
In this article:
How to embrace the Autumn aesthetic with rich textures and moody hues
Autumnal wreaths: how to make them and style your home
How can I decorate my home tastefully for Halloween?
Save the date: Designing enchanting outdoor spaces for autumn and winter weddings
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden, home and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
Image via Unsplash
Image via Unsplash
Image via Unsplash
Without further ado, these are your October blog post ideas, if you’re a garden or interior brand: helpful inspiration for interesting and engaging blog posts; attract attention in Google search results; and get people on your website!
1. How to embrace the Autumn aesthetic with rich textures and moody hues
October is when Autumn really starts to take grip and the air grows crisper. It’s a wonderful opportunity for garden and interior brands to embrace a this season which as its own atmospheric charm. October is all about rich textures, deep tones and moody hues, which can transform both inside and outside spaces. October is a beautiful transition season with its changing palette of colours.
As ever, businesses can use October a springboard for blogging and content marketing, capturing the delights and perennial appeal of Autumn, as well as offering clients practical advice and inspiration to target questions in Google search results. We highly encourage you to blog about how to embrace the Autumn aesthetic in thoughtful and creative ways to make the most of engagement and traffic from search queries.
For garden designers and outdoor brands, October is the start of what can be a quieter season after summer, but it still has its delights and is time to prepare for the next growing season. Blog topics that can drive lots of engagement and traffic address how to show off the earthy essence of Autumn, including how to use rich foliage, ornamental grasses and seasonal blooms. Getting the most from layers and textures is key, adding depth and warmth and avoiding awkward bare patches in the garden. Maintenance tips and advice as the year cools down is another excellent topic, setting your customers up well for winter and then into spring.
Interior designers and home décor brands can utilise October’s Autumn aesthetic in a similar way: focus on blogging and content that inspires visitors who are looking to refresh their living spaces. Blogging about these current questions and searches will increase the chance of your website being found. Use your October blogs to talk about plush textiles; warm, ambient lighting; and highlight how to to layer fabrics and incorporate darker, moodier tones. This feeds into that Autumnal desire for comfort and luxury as the days close in. Help your ideal clients visualise how their home can mirror the seasonal transition: such as a Autumn-inspired design schemes (think rich velvets, woollen throws and deep colour palettes, like forest green and burnt orange).
Autumn aesthetic suggestions for garden brands:
Autumn aesthetic suggestions for garden brands:
How to make a garden look good in Autumn?
Top tips for gardening in Autumn
How to decorate outside for Autumn?
Example from The Middle-Sized Garden: Autumn garden ideas - what works and what doesn't
Autumn aesthetic suggestions for interior brands:
Ways to create the perfect Autumn aesthetic
How do I make my room autumn themed?
What is the autumn aesthetic?
How do you transition to Autumn decor?
Example from Hannah Bullivant: Magical Autumn styling ideas for your home
2. Autumnal wreaths: how to make them and style your home
Autumnal wreaths have exploded in popularity over the last few years: it’s a delightful way to bring the warmth and rich colours of Autumn into the home. Whether it’s a homemade one, shop-bought or made on a workshop, an Autumn wreath is a beautiful focal point for the front door, mantelpiece or a shared space. October lends itself to wreath making with its textures and deep hues: dried leaves, berries and pinecones. A wreath is the essence of Autumn! Blogging about wreaths is an excellent way to tap into traffic looking for ways to introduce Autumnal decor: a wreath is justifiably popular as a simple yet impactful way to update a home from October onwards.
For garden brands and designers, October and autumnal wreaths are a great chance to connect with potential clients. Think about writing blog posts with a homemade or homegrown slant: how to craft a wreath using materials from your own garden. Provide advice on which plants and flowers work best in wreath-making - lists work really well! This is a good way to show your thought leadership and expertise outside the main growing season. Of course, it crosses over nicely with sustainability, so you can talk about what to be aware of when foraging for materials outside the home.
Interior designers and home decor brands can also utilise blogs to engage their clients in this whole area of autumnal home styling from October. Use your blog posts on your website to offer advice on how to incorporate wreaths into various home contexts: an elegant dining room centrepiece or a statement welcome in an entrance. People are trawling Google for inspiration and tips in October, so your blog can help you take advantage of these seasonal surges in interest. Other ideas include tips on matching wreaths to existing colour palettes; getting the most out of textures; and thinking about small accessories to elevate proceedings. Focus on helping homeowners bring the beauty of Autumn inside. Aim to highlight the impact of wreaths and by extension your expertise in curating harmonious, seasonal interiors.
Autumnal wreath suggestions for garden brands:
How to make an outdoor Autumn wreath?
What foliage to use in an autumn wreath?
How do you make a wreath out of fallen leaves?
Example from Bloom & Wild: How to make an autumn wreath
Autumnal wreath suggestions for interior brands:
The best Autumn wreaths to dress up your front door this October
Autumn door wreaths: Ideas for October & beyond
Autumn wreaths : which one Tto choose?
Example from Ivy Grey Interiors: How to Style Your Home for Autumn: Decorating with Autumn Colours
Image via Unsplash
Image via Unsplash
Image via Unsplash
3. How can I decorate my home tastefully for Halloween?
It wouldn’t be October without mentioning Halloween, which, like autumnal wreaths, attracts a huge amount of attention online. At the same time, it can be very commercial and tacky; plus some might want to appreciate more of its traditional roots. Decorating for Halloween can be a delightful way to embrace October and the Autumn season, but some might feel at the expense of style and elegance. This presents a good opportunity to speak to customers whose desire is a atmospheric interior, full of ambiance, alongside more subtle nods to Halloween; but steadfastly based in Autumn. When it comes to Halloween content for your blog, aim to balance the fun artfully with charm and sophistication.
For garden brands, such as garden designers, landscape designers, and landscape architects, Halloween is very much an outdoor event, plus there’s Autumn walks (and don’t forget Bonfire Night, if you’re in the UK!). Think about writing blogs that embrace this outward focus and the natural elements and themes of Halloween, such as growing and using of seasonal plants (think pumpkins, chrysanthemums and general Autumn foliage). Tasteful lighting is another good option. Explore how to create an enchanting evening ambience for socials at your home: lanterns and string lights, avoiding cheap and overly commercialised décor. Using our gardens and all they offer in October is a great way to balance the garish, plastic-y side of Halloween, attracting potential clients who resonate with your approach.
Interior brands like interior designers, interior architects and stylists can potentially go to town even more with blog content focussed on stylish, elegant indoor décor with a hint of Halloween. Use your October blog content to help your audience move away from relying on mass-produced decorations. Instead, you could provide curated lists or recommendations of textures, colours and accessories that evoke the Halloween season in a more refined way. Blogs might include how to use rich, autumnal fabrics like velvet throws or elegant candle displays - think sophisticated and moody. Bringing vintage or bespoke pieces into the mix is a good option too. Aim to convey how clients can achieve a Halloween look that’s curated, stylish, welcoming and luxurious.
Tasteful Halloween decoration blog post suggestions for garden brands:
Best homemade outdoor Halloween decorations?
How to decorate your front garden for Halloween?
Example from Sloane & Sons: Halloween Garden Ideas: 6 Ways To Celebrate The Spooky Season
Tasteful Halloween decoration blog post suggestions for interior brands:
How can I make my house look good for Halloween?
How do you subtly decorate for Halloween?
When should I start decorating for Halloween?
Example from Homes & Garden : How to decorate tastefully for Halloween – 5 expert tips to balance the tacky with beautiful this holiday
4. Save the date: Designing enchanting outdoor spaces for autumn and winter weddings
We’re veer slightly now to mention wedding planners and wedding florists: as we get to October, thoughts start to turn towards Autumn and winter weddings. Autumn brings a magical charm of its own once the vibrant hues of summer have faded away: dark, earthy and luxurious; it’s an intoxicating season for all the senses. For wedding planners and wedding florists, there’s demand for shaping and styling autumnal weddings; or perhaps planning events for the following Autumn while people are inspired. Blogging about Autumn and Winter weddings in October is a great way to inspire potential clients; show how they can capture some Autumn magic; as well as demonstrate your expertise.
Use your October blogs to help clients be bold and embrace what nature and the Autumn season can offer. Share tips in your blog, encouraging your audience to embrace less familiar seasonal flowers and foliage rather than the trusted favourites that might not be local or in season. Practical tips on keeping wedding guests warm outside are a good bet such as hearty fire pits, plush blankets or heated marquees. Talk about how to balance comfort and style. Blogs with advice on seasonal flowers, rustic decor and unique lighting ideas will help drive attention to your website and help couples capture an intimate and romantic feel for their even, despite the colder, darker Autumn season.
Talking of weather, this is a bigger factor for wedding events in the Autumn compared with the summer. Blogs are a great way to make potential clients aware of practical considerations that they may overlook, positioning you as the go-to when wedding couples realise they bitten off more than they can chew! Ideas for blogs include having a wet-weather backup plan; finding suppliers who can cope with all-season events; plus those who are local and understand how to supply seasonal produce. The aim here is to help potential clients feel confident and excited about a (hopefully and weather-dependent) outdoor Autumn wedding, while underlining your skills and expertise.
Autumn wedding blog post suggestions:
How do you do an outdoor Autumn wedding?
How do you plan an Autumn wedding?
How do you make an Autumn outdoor wedding special?
Example from Parish’s House: Autumnal Woodland Wedding Styled Shoot
Example from Camilla Arnhold Photography: Planning An Autumn Wedding
