Branding | Website Design
North West London garden designer branding & website design
Natasha Nuttall Garden Design is a garden designer based in Kentish Town, North London. The consultancy was set up and currently led by Natasha who trained in horticulture and garden design at Capel Manor.
Natasha’s hallmark style is ‘harmonious, layered, modern landscape and garden design’ and she designs ‘garden spaces that evoke the sense with a playful blend of colour, texture and scale’.
The brief
Natasha had been designing gardens for over ten years, got a good portfolio and was picking up work well through word of mouth. However, things were not quite right with her branding: many garden enquiries were not the right budget, had unrealistic expectations or were asking similar questions about the process that could be deal with elsewhere.
Natasha approached us with her overall desire to elevate her offering as a garden designer. She was keen to attract new garden design clients with the right budget as well as use her branding to manage expectations better. Natasha was also keen for her new brand identity to be expressed in her messaging and visually on her new website. Connected with raising client expectations she found she was continually fielding questions about her design process, so wanted to improve the customer journey on her website.
She wanted to come across as a high-end garden designer, without being unapproachable, but better able to turn away the wrong sort of enquiries so she could do her best garden design work for the right customers.
