Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
Essential website questions business owners ask first (2025)
Answers to the big website questions small business owners ask—from website SEO to AI, design to DIY. Weekly, actionable, jargon-free advice that gets results
Substack vs blogging: what's better for your brand in 2025?
Substack vs your website blog: which is better? Learn the pros, cons and how to use both to build your brand and connect with your audience sustainably in 2025
Keywords: how to make your website more searchable
Not sure where to start with keywords? Here's a jargon-free guide to help you get found on Google and bring more of the right people to your website
Tips for a great garden design website at RHS Chelsea 2025
Website tips for garden designers, landscape gardeners & landscape architects to get your website ready for the gardening season
Tips for a high converting garden design website at RHS Chelsea 2025
Tips for garden designers, landscape gardeners & landscape architects to build a maillist via your website off the Spring rush or an RHS flower show.
SEO tips for garden centre websites (RHS Chelsea 2025 guide)
How to attract more traffic to your garden centre website via RHS Chelsea - simple ways to boost your website SEO with simple blog content that Google will love
How to up your Instagram game at RHS Chelsea Flower Show 2025
Boost your brand's visibility at the Chelsea Flower Show 2025 with expert Instagram tips to prep, plan, post and stand out—before, during and after the Show
Pre-RHS Chelsea marketing checklist for garden brands
Make life easy for yourself & nail your website & marketing with our handy checklist in the countdown to the RHS Chelsea Flower Show
RHS Chelsea 2025 tips for your garden from a garden designer
Georgia Lindsay shares her top tips for making the most of the Chelsea Flower Show from a professional garden designer’s perspective. Part 6 of ‘Get Ready for Chelsea’.
What is an anchor link & why is it helpful for SEO?
Not sure what an anchor link is? This guide explains why it matters for SEO and how to use it to improve your website content
Google Trends: find what are people searching for online
Uncover trending topics with Google Trends! Learn how to find what people are searching for online and create content that attracts and engages your audience
Using ChatGPT content in my website blog: is it a good idea?
Discover if blogs with video or words are better for boosting the SEO of your website. Learn to turn video into text effectively for improved SEO & engagement
Video or words: which is better for website & blog SEO?
Discover if blogs with video or words are better for boosting the SEO of your website. Learn to turn video into text effectively for improved SEO & engagement
How to structure a blog post for better SEO & engagement
Learn how to structure a blog post to boost SEO, engage readers and drive more traffic to your site. Follow our step-by-step guide for better results
How content adjacent blogging can revolutionise your SEO
Boost your website with content-adjacent blogging: get more visible in search results, attract more of your ideal customers and improve your SEO performance
Why blogging matters in the digital age of social media
Is blogging dead? Far from it. Discover why blogging still matters in marketing, how it boosts SEO & how to use it to make your website work harder than ever
How to use images in your blog: dos and dont’s (2025 guide)
Discover the dos and don’ts of using images in blogs on your website. Learn to optimise images, improve SEO and enhance your blog posts to drive enquiries
How to temporarily hide a portfolio page on Squarespace 2025
Want to hide a single Squarespace portfolio page while editing? How to use a simple CSS trick to keep one page hidden without disabling your whole portfolio
5 powerful visual elements of an amazingly-designed website
Part 2 in our series on what to look out for in good website design, looking at the on-page visual elements that go to make an amazing website.
Why is brand photography so important for garden designers?
Discover how to get stunning brand photography if you’re a garden designers. Elevate your garden design portfolio & brand with our tips on brand photography