Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Decadent orange & cream cheese mince pies (2025 recipe)
Indulge in this twist on the Christmas classic: a mince pie recipe with orange & cream cheese; a rich and zesty delight that elevates the timeless flavours
What is brand magic & how do I bring it into branding?
Discover what is brand magic, what goes into it and how to bring that x factor to your business brand's branding: helpful tips to stand out in your market
Light & fluffy Devon rhubarb & ginger scones (2024 recipe)
Rachael shares her take on a classic Devon rhubarb and ginger scone recipe
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
5 simple ways small businesses can be more sustainable at Black Friday
Black Friday leads to promoting overconsumption: bad for personal finances & bad for the environment because of the waste generated. Here are 5 ways to be more sustainable.
How long does it take to build a stonking Squarespace website?
We answer that question that everyone has - how long will my website take? It’s not as long as you imagine, as long as you’ve got three key things sorted.
The Lover brand archetype: sensuality vs sexuality
The Lover is the first in our series on Brand Archetypes for businesses. We’ll be examining why they are so powerful and how you can harness them for maximum impact in your business.
Introducing the power of brand archetypes
We’re introducing a series on brand archetypes, and this is why you should prick up your ears. Brands that consistently express an appropriate archetype drive profitability and success in real and sustainable way.
6 steps to make your brand a showstopper
Taking inspiration from GBBO, we’ve been thinking about what makes for a show-stopping brand - a brand that everyone keeps coming back for; one that people rave about and demand the recipe! Here are our key steps for a showstopper brand.
The English Oak: 6 lessons for a strong brand
The English Oak is the quintessentially British tree. We’ve reflected on this mighty tree and put together six branding lessons that you can learn to help make your business brand strong and enduring.
16 areas to update when you rename your brand
It’s easy to get caught up in the excitement of rebranding your business, including a new name, but there is a long list of things that goes with that, so don’t get caught out.
How to rebrand: clarifying your brand purpose, mission & vision #2
Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.
How to rebrand: The Wildings Studio creation story #1
The transcript from an IGTV in which Rachael revisited the creation story of Wildings Studio (formerly The Apple Yard), & why this is important for any business & when rebranding.
How we put a brand together: Behind the scenes with Rach
Rachael talks about how we put together our business brand, Wildings Studio, a South Devon brand studio in Torquay working with creative businesses
5 tips to commission a great video
Video may be all the rage and on the tip of everyone's tongues, but finding the right videographer and commissioning a great video can be elusive.
5 tips to design an awesome enquiry process
A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.
5 tips to help unblock enquiries to your website
If your website gets traffic, but few sales; or performed well initially and then tailed off, you may have an issue with conversions. Here are five really quick, easy and actionable tips to help free website blockages.
5 tips on planning a must-watch promo video
A lively, engaging one-minute video may sound pretty straightforward, but it's surprisingly easy to get wrong. Imbalanced, poor tempo, unclear message, no obvious action. If you've been in that place, here are five things to consider when planning the next one-minute promo video for your business:
How to use customer profiles for insight & impact in your branding
If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.
How to define your ideal customer for maximum brand impact
Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.