Discover what is brand magic, what goes into it and how to bring that x factor to your business brand's branding: helpful tips to stand out in your market

Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.

A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.

If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.

Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.

To move forward with your business it’s crucial that you take stock of your strengths and weaknesses, looking at the traits that are unique to your brand. This is part three in our series on brand process - an overview of the branding process and providing you with helpful tip on how to increase the impact of your brand.

It’s so important to understand where you are going, what your plans are, what you hope to achieve and who you want to work with. When you can get clear on that you can refocus the branding and design with this in mind.