Part 2 in our series on what to look out for in good website design, looking at the on-page visual elements that go to make an amazing website.

Part 1 in our series on what to look out for in good website design, looking at the framework that goes to make an amazing website.

Taking inspiration from GBBO, we’ve been thinking about what makes for a show-stopping brand - a brand that everyone keeps coming back for; one that people rave about and demand the recipe! Here are our key steps for a showstopper brand.

It’s easy to get caught up in the excitement of rebranding your business, including a new name, but there is a long list of things that goes with that, so don’t get caught out.

Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.

The transcript from an IGTV in which Rachael revisited the creation story of Wildings Studio (formerly The Apple Yard), & why this is important for any business & when rebranding.

Video may be all the rage and on the tip of everyone's tongues, but finding the right videographer and commissioning a great video can be elusive.

A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.

If your website gets traffic, but few sales; or performed well initially and then tailed off, you may have an issue with conversions. Here are five really quick, easy and actionable tips to help free website blockages.

A lively, engaging one-minute video may sound pretty straightforward, but it's surprisingly easy to get wrong. Imbalanced, poor tempo, unclear message, no obvious action. If you've been in that place, here are five things to consider when planning the next one-minute promo video for your business:

Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.

Every business is looking for an edge, and often it’s the details that matter. There are a few key (but surprisingly common) things that often get missed on websites; whether you've done it yourself or they're an oversight by someone else.

Video content on social media is extremely popular and platforms are heavily encouraging its use via the algorithm and feature releases. Add in all the clamour of voices from every angle to get stuck in and use the latest features, it can be easy to get swept away in the hype and novelty.

The more elements you add into your branding, the more they serve to reduce the overall impact of your brand, leaving you with a murky result that is not memorable or impactful. Here are five really quick, easy and actionable tips to help you take steps to keep your branding simple, luminous and bright.

Regardless of the industry you are in, the 'about us' or 'our team' page is one of the most visited page after your home page. Don’t squander the chance to build trust - show who’s behind your business and how you stand out from competitors.

How to create robust, consistent blogs for your portfolio or general blog on your Squarespace website, paying attention to SEO considerations

How to change images on your site, but also create a helpful workflow that ensures images are optimised for size, width and feed into your SEO performance

How to deal with one-star spam or negative reviews on Google Business Profile: brand-boosting tips & tactics to protect your brand and avoid reputation damage