Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Decadent orange & cream cheese mince pies (2025 recipe)
Indulge in this twist on the Christmas classic: a mince pie recipe with orange & cream cheese; a rich and zesty delight that elevates the timeless flavours
What is brand magic & how do I bring it into branding?
Discover what is brand magic, what goes into it and how to bring that x factor to your business brand's branding: helpful tips to stand out in your market
Why purple might be the perfect colour for your branding
Why the colour purple is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through purple.
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
3 reasons to use the colour green confidently in branding
Why the colour green is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through green.
3 brilliant reasons to use the colour brown in your branding
Our top three reasons to stop hating the colour brown; consider using it in your branding; and how your small businesses can benefit from its power as a colour
How long does it take to build a stonking Squarespace website?
We answer that question that everyone has - how long will my website take? It’s not as long as you imagine, as long as you’ve got three key things sorted.
How to rebrand: clarifying your brand purpose, mission & vision #2
Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.
How to rebrand: The Wildings Studio creation story #1
The transcript from an IGTV in which Rachael revisited the creation story of Wildings Studio (formerly The Apple Yard), & why this is important for any business & when rebranding.
How to use customer profiles for insight & impact in your branding
If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.
How to pinpoint your brand’s strengths & uniqueness like a boss for success
To move forward with your business it’s crucial that you take stock of your strengths and weaknesses, looking at the traits that are unique to your brand. This is part three in our series on brand process - an overview of the branding process and providing you with helpful tip on how to increase the impact of your brand.
Before you start: tips on how to give your brand focus & impact
It’s so important to understand where you are going, what your plans are, what you hope to achieve and who you want to work with. When you can get clear on that you can refocus the branding and design with this in mind.
A day out of the Studio in London
One of our clients invited us to lunch at Gray’s Inn and to show us around the Law Inns in central London.