Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Using ChatGPT content in my website blog: is it a good idea?
Discover if blogs with video or words are better for boosting the SEO of your website. Learn to turn video into text effectively for improved SEO & engagement
April blog ideas: tulip fields & garden sheds & furniture
Boost your website traffic with April blog ideas for garden brands. From tulips to garden sheds & furniture, tap into seasonal searches and grow your audience
Video or words: which is better for website & blog SEO?
Discover if blogs with video or words are better for boosting the SEO of your website. Learn to turn video into text effectively for improved SEO & engagement
How to structure a blog post for better SEO & engagement
Learn how to structure a blog post to boost SEO, engage readers and drive more traffic to your site. Follow our step-by-step guide for better results
How content adjacent blogging can revolutionise your SEO
Boost your website with content-adjacent blogging: get more visible in search results, attract more of your ideal customers and improve your SEO performance
Why blogging matters in the digital age of social media
Is blogging dead? Far from it. Discover why blogging still matters in marketing, how it boosts SEO & how to use it to make your website work harder than ever
March blog post ideas: Easter nests, hunts & egg decorating
Boost Easter bookings for your hospitality business with seasonal blog content. From Easter nest recipes to egg hunts, attract more visitors and drive enquiries
February florist blog ideas: Valentine's, Spring & Easter
Discover engaging February blog ideas for florists, from Valentine's Day bouquets to spring wedding trends. Boost your sales and inspire your audience!
Yellow branding: sunny & bright or sinful & sensationalist?
Yellow is the colour of feelings and emotions. In its raw state it is the colour of sunlight and has the power to lift our spirits. Here's how to harness its energy in your brand’s identity
Is red a good colour for my business branding? (2025 guide)
The colour red signifies power, prestige and dynamism in branding, which is why it is a popular, but bold, choice. Here's how to make it work for your business
Purple: the perfect colour for your branding? (2025 guide)
When a brand uses the colour purple, it intrinsically conveys a message of quality, exclusivity and creativity. Discover how to use it powerfully in branding
Brown branding: why it's brilliant for business (2025 guide)
Often overlooked, or seen as a dull colour, brown can powerfully convey loyalty, trust, maturity and strength. See how to make it work for your brand
January blog ideas: New Year inspiration for interior brands
Discover fresh January blog ideas for interior brands: Explore trends like biophilic design, decluttering & sustainability to inspire clients in the New Year
How to use images in your blog: dos and dont’s (2025 guide)
Discover the dos and don’ts of using images in blogs on your website. Learn to optimise images, improve SEO and enhance your blog posts to drive enquiries
December blog ideas: Inspiration for festive interior design content
Get inspired with December blog ideas for interior brands. Boost your SEO with festive interior design content to grab readers attention and boost web traffic
Decadent orange & cream cheese mince pies (2025 recipe)
Indulge in this twist on the Christmas classic: a mince pie recipe with orange & cream cheese; a rich and zesty delight that elevates the timeless flavours
What's the minimum word count for an SEO-performing blog?
Discover the ideal blog length for SEO! Explore how word count impacts Google rankings, engagement, and performance to create high-ranking, valuable content
November blog ideas: table setting, parties & cosy nights in
Sparky November blog ideas for home brands: boost your SEO with inspo on table settings, festive parties and cosy night content to engage and attract readers
How to temporarily hide a portfolio page on Squarespace 2025
Want to hide a single Squarespace portfolio page while editing? How to use a simple CSS trick to keep one page hidden without disabling your whole portfolio
October blog ideas: Autumn aesthetic, wreaths & Halloween
Creative October blog post ideas for interiors & garden websites to attract clients & boost SEO: Autumn aesthetic, wreaths & Halloween